SILVER CROSS – Founder Reflection – The Original Purpose
I want to share something with you. About 18 years ago, I got a message on my answering machine from a client that needed a scooter. The mind blowing fact is that Carol had not been out of her house for 15 years. She was so pleased with her new scooter that she ended up distributing flyers about our service as she drove around town.
My heart jumped when I heard that audio recording…. still does almost twenty years later. In fact, at the SILVER CROSS year end franchise meeting at our head office in December of 2011 I got emotional after I had played her audio message. I tried to understand why I could not hold back the tears at that meeting. In retrospect, I recognized that those tears were for all the clients that I have assisted in maintaining their independence. This is the core of SILVER CROSS.
As we expand our service across North America, my mandate continues to remain faithful to our original vision. SILVER CROSS must offer a lower cost alternative to those in need of mobility or accessibility equipment with passionate, well informed, local bricks and mortar representation.